SpyFu alternatives: CompetitorBase vs SpyFu
SpyFu facts read on spyfu.com on 6 October 2026
SpyFu: Search marketing data per domain: organic and paid keywords, Google Ads history, backlinks and rank tracking.
CompetitorBase: Growth-channel report per competitor domain (ads, outbound, SEO, PR, backlinks, reviews, socials, founder audience, buzz), then a daily re-check with email alerts.
| CompetitorBase | SpyFu | |
|---|---|---|
| Entry price | $29/month | $39/month ($29/month billed annually) |
| How you start | 3-day free trial with a card, then $29/month; no demo | Self-serve plans with a 30-day money-back guarantee |
| What it covers | Website, pricing, ads (Meta, Google, LinkedIn, TikTok and X ad libraries), SEO, backlinks, socials, Reddit mentions, press and reviews | Organic and paid search keywords per domain, 10+ years of ad history, backlinks, weekly keyword rank tracking and a site audit |
SpyFu's pricing page lists search data, a site audit and AI tools (RivalFlow, a ChatGPT integration). For keyword research it goes much deeper than CompetitorBase, which shows a competitor's top 30 keywords and spends the rest of the report on the other channels, with a daily check on each competitor.
Prices
SpyFu: Basic $39/month ($29/month billed annually); Pro + AI $59 for the first month, then $119/month ($89/month billed annually); Team / Agency $249/month ($187/month billed annually).
Basic caps search results and exports at 10,000 rows, tracks 5,000 keyword rankings weekly and includes 1 user. Pro + AI removes the row caps and tracks 15,000 keywords. Team / Agency includes 5 users and 50,000 tracked keywords. SpyFu says plans can be cancelled at any time and carry a 30-day money-back guarantee.
CompetitorBase: Starter $29/month (10 competitors); Pro $59/month (20); Scale $199/month (50). Monthly through Stripe; cancel any time.
What SpyFu has that CompetitorBase does not
- More than 10 years of history on the keywords a domain bought in Google Ads and ranked for.
- Keyword-level exports: 10,000 rows on Basic, unlimited on Pro + AI.
- Kombat, which compares the keyword sets of several domains.
- Weekly rank tracking for your own keywords (5,000 on Basic).
- A site audit that crawls 50,000 pages a month on Basic.
What CompetitorBase has
- Ads outside Google search: creatives from the Meta, LinkedIn, TikTok and X ad libraries next to the Google ones.
- Pricing-page and website changes on each competitor, checked every 24 hours.
- Channels with no keyword behind them: cold outbound, press, review sites, socials, the founder's audience and Reddit mentions.
- An email only when a change passes an AI judge, for 10 competitors at $29/month.
SpyFu alternatives compared
| Tool | What it does | Entry price | Price read |
|---|---|---|---|
| CompetitorBase | Growth-channel report per competitor domain (ads, outbound, SEO, PR, backlinks, reviews, socials, founder audience, buzz), then a daily re-check with email alerts. | $29/month | 6 October 2026 |
| Similarweb | Website traffic and engagement estimates for any domain, with SEO, AI-search and ad intelligence on higher plans. | $199/month ($125/month billed annually) | 6 October 2026 |
More: all comparisons, best competitor monitoring tools, competitor monitoring cost.