How much does competitor monitoring cost?

Prices read on 24 September 2026

Self-serve competitor monitoring tools cost from $0 to about $200 a month. Klue and Crayon, which sell to larger teams, do not publish prices.

Tool	Published price (USD)	Source
CompetitorBase	Starter $29/month (10 competitors); Pro $59/month (20); Scale $199/month (50)	pricing page
Competely	Starter $39/month; Pro $59/month; Scale $99/month	pricing page
Visualping	Free (5 pages); Personal from $14/month (10 pages); Business from $140/month (200 pages)	pricing page
CompetitorTrack	Free for 1 competitor; Pro $10 per competitor per month; custom for 10+	pricing page
Unkover	Base $99/month (5 competitors); Professional $199/month (10); annual $79 and $159	pricing page
Klue	not published (demo request)	pricing page
Crayon	not published (estimate on request)	pricing page

What changes the price

Number of competitors

Most tools price by how many competitors you track. CompetitorBase covers 10 for $29/month and 50 for $199/month. Unkover's Base plan covers 5 for $99/month. CompetitorTrack charges $10 per competitor per month.

How often it checks

Unkover refreshes every 3 days on Base and daily on Professional. Competely sends briefs every 2 weeks on Starter and weekly on Pro. CompetitorBase re-checks every 24 hours on every plan. Visualping sells check volume: 1,000 checks a month on its $14 plan.

Pages or companies

Visualping prices by page, so each competitor pricing page, homepage and changelog counts separately. The other tools price by competitor.

Sales-led plans

Klue and Crayon quote after a demo or an estimate request. Their pages do not list a figure.