TikTok Ad Library: how to see a competitor's TikTok ads
The TikTok Ad Library at library.tiktok.com lists ads shown in the EU, the UK and Switzerland, so it only finds a competitor's ads if they ran there.
How to search it
- Open library.tiktok.com.
- Pick a country in the EU, the UK or Switzerland and a date range.
- Search by the advertiser's name or a keyword, then open an ad to see the video and its run dates.
What it shows
The video, the advertiser, the first and last date shown, and for many ads the number of people reached in the selected region.
What it leaves out
Any ad shown only in the US or other countries outside Europe. An advertiser that buys TikTok only in the US will not appear at all, which is why an empty result is not proof a competitor does not advertise on TikTok.
Checking it for every competitor
CompetitorBase checks this library and the four others for every competitor you add, re-checks them daily (X weekly) and emails you when a competitor starts or stops advertising or launches a new ad. Starter costs $29/month for 10 competitors, with a 3-day free trial.