SaaS Pricing 2026 Statistics (Updated September)

How fast SaaS prices are rising

1. 1

   Vertice's SaaS Inflation Index puts SaaS price inflation at 13.2%.

   Source: Vertice, 2026 ^[1]

2. 2

   SaaS costs per employee reached about $9,100 by the end of 2025, up from $8,700 in 2024 and $7,900 in 2023, according to Vertice.

   Source: Vertice, 2026 ^[1]

3. 3

   Vertice says 60% of SaaS vendors deliberately mask their price increases.

   Source: Vertice, 2026 ^[1]

4. 4

   79% of IT leaders ran into a price increase at SaaS renewal in the past 12 months, per Zylo's 2026 SaaS Management Index.

   Source: Zylo, 2026 ^[2]

5. 5

   78% of IT leaders had unexpected SaaS charges tied to consumption or AI features in the past year, according to Zylo.

   Source: Zylo, 2026 ^[2]

6. 6

   61% of organizations cut projects or initiatives because of unplanned SaaS cost increases in the past 12 months.

   Source: Zylo, 2026 ^[2]

7. 7

   77% of IT leaders in Zylo's survey had unexpected costs after a SaaS contract was signed.

   Source: Zylo, 2026 ^[2]

8. 8

   Zylo measured SaaS spend rising nearly 8% in a single year, which it links to vendors charging for AI features, restructuring tiers and adding consumption charges.

   Source: Zylo, 2026 ^[2]

9. 9

   Salesforce raised list prices by an average of 6% on August 1, 2025, for Enterprise and Unlimited editions of several clouds.

   Source: Salesforce, 2025 ^[3]

10. 10

    Microsoft 365 Business Basic goes from $6.00 to $7.00 per user per month on July 1, 2026, a 16% increase; Business Standard rises 12%, from $12.50 to $14.00.

    Source: Microsoft, 2026 ^[4]

11. 11

    Notion raised its Business plan from $15 to $20 per user per month when it bundled Notion AI into the plan, per PricingSaaS.

    Source: PricingSaaS, 2025 ^[5]

What happens at renewal

1. 12

   Multi-year contracts grew from 23% to 38% of SaaS agreements in Zylo's data, a 68% year-over-year increase.

   Source: Zylo, 2026 ^[2]

2. 13

   Organizations save 16.8% on average at SaaS renewal in Zylo's data; 12-month contracts average 16.4%, 24-month 14% and 36-month 13%.

   Source: Zylo, 2026 ^[2]

3. 14

   Only 38.1% of IT leaders treat SaaS renewals as a key chance to reduce software costs.

   Source: Zylo, 2026 ^[2]

4. 15

   Multi-year contracts made up 40% of SaaS agreements in Maxio's 2025 pricing report, up from 14% in 2022.

   Source: Maxio, 2025 ^[6]

5. 16

   70% of B2B software buyers say the pace of AI change is pushing them toward shorter contracts, and 29% want terms under 12 months, per G2's 2026 Buyer Behavior Report.

   Source: G2, 2026 ^[7]

Which pricing models SaaS companies use

1. 17

   Hybrid pricing (subscription plus usage) was the primary pricing model for 41% of software companies in the 2025 State of B2B Monetization survey, up from 27% a year earlier.

   Source: Growth Unhinged, 2025 ^[8]

2. 18

   Seat-based pricing fell from 21% to 15% of software companies' primary pricing model in a year, and flat-fee subscriptions from 29% to 22%.

   Source: Growth Unhinged, 2025 ^[8]

3. 19

   5% of software companies said outcome-based pricing was their primary model in 2025.

   Source: Growth Unhinged, 2025 ^[8]

4. 20

   37% of software companies have a hybrid pricing model in Growth Unhinged's 2026 pricing survey, up from 25% who said they were hybrid 12 months earlier.

   Source: Growth Unhinged, 2026 ^[9]

5. 21

   29% of software companies let customers choose between more than one pricing model, up from 21% a year earlier.

   Source: Growth Unhinged, 2026 ^[9]

6. 22

   Software companies with more than $150M ARR still price per seat 29% of the time.

   Source: Growth Unhinged, 2026 ^[9]

7. 23

   Asked which pricing model investors prefer, software companies picked hybrid (35%), outcome-based (26%) and usage-based (24%); only 10% said flat-fee subscriptions and 5% seat-based.

   Source: Growth Unhinged, 2026 ^[9]

8. 24

   29% of software companies use AI credits today, and another 33% plan to introduce them within 6 to 12 months.

   Source: Growth Unhinged, 2026 ^[9]

9. 25

   When pricing AI features, 54% of software companies say internal costs and margins matter most; 36% weigh prices relative to competitors.

   Source: Growth Unhinged, 2026 ^[9]

10. 26

    77% of the largest software companies have some usage-based pricing, according to Metronome's State of Usage-Based Pricing 2025.

    Source: Metronome, 2025 ^[10]

11. 27

    64% of the startups on Forbes' Next Billion-Dollar Startups list offer usage-based pricing.

    Source: Metronome, 2025 ^[10]

12. 28

    78% of companies with usage-based pricing adopted it within the last five years, per Metronome's survey.

    Source: Metronome, 2025 ^[10]

13. 29

    SaaS companies using hybrid pricing reported the highest median growth rate (21%) in Maxio's 2025 pricing report, ahead of pure subscription and pure usage-based companies.

    Source: Maxio, 2025 ^[6]

14. 30

    73% of SaaS companies with usage-based models actively forecast their variable revenue, per Maxio.

    Source: Maxio, 2025 ^[6]

15. 31

    68% of SaaS companies that charge for AI features do so with a subscription component, according to High Alpha's 2024 SaaS Benchmarks Report.

    Source: High Alpha, 2024 ^[11]

16. 32

    97% of SaaS CEOs in a 2026 Cruxy survey said they are likely to retire seat-based pricing, even though 94% said it still reflects their product's value.

    Source: Cruxy, 2026 ^[12]

17. 33

    The same CEOs expect 35% of future revenue to come from consumption-based or value-based pricing, and 82% say customers have asked for AI-related price cuts.

    Source: Cruxy, 2026 ^[12]

How often SaaS pricing changes

1. 34

   PricingSaaS recorded more than 1,800 pricing and packaging changes across 500 top SaaS companies in 2025: 43% feature packaging, 40% pricing or pricing structure, 17% usage limits.

   Source: PricingSaaS, 2025 ^[5]

2. 35

   79 of the 500 companies in the PricingSaaS 500 index offered a credit model at the end of 2025, up from 35 a year earlier (126% growth).

   Source: PricingSaaS, 2025 ^[5]

3. 36

   Paddle's transaction data shows Nordic customers pay 28% more than US prices for SaaS on average, and Brazilian customers 12% less.

   Source: Paddle, 2026 ^[13]

What SaaS pricing pages show, from a CompetitorBase count

1. 37

   56 of 62 SaaS pricing pages we loaded on September 24, 2026 (90.3%) showed at least one price. Klue, Crayon, Outreach, Salesloft and Rippling showed none and ask buyers to talk to sales.

   Source: CompetitorBase · pages loaded 2026-09-24 · 62 pricing pages · method

2. 38

   45 of the 62 pricing pages (72.6%) list a free plan.

   Source: CompetitorBase · pages loaded 2026-09-24 · 62 pricing pages · method

3. 39

   52 of the 62 pages (83.9%) show prices and also send larger buyers to sales, with a contact-sales, demo or custom-pricing tier.

   Source: CompetitorBase · pages loaded 2026-09-24 · 62 pricing pages · method

4. 40

   On the 26 pages that print a 'save X%' offer, the median figure is 22%, with a range of 15% to 65%.

   Source: CompetitorBase · pages loaded 2026-09-24 · 26 pricing pages · method

How software buyers see pricing changes

1. 41

   49% of B2B software buyers say a current vendor has offered them a variable-cost option (outcome, consumption or tokens) instead of a seat license or subscription, and 42% have been told such changes are coming.

   Source: G2, 2026 ^[7]

2. 42

   Buyers' preference for outcome-based pricing more than doubled in a year, from 11% to 23%, per G2.

   Source: G2, 2026 ^[7]

3. 43

   52% of software buyers said variable pricing improved their view of a vendor.

   Source: G2, 2026 ^[7]

4. 44

   49% of B2B software buyers say their CFO reversed a deal the buying team had already approved in the last 12 months.

   Source: G2, 2026 ^[7]

Frequently asked questions

How much are SaaS prices increasing?

Vertice's SaaS Inflation Index puts SaaS price inflation at 13.2%, and its data shows SaaS costs per employee rising from $7,900 in 2023 to about $9,100 at the end of 2025. In Zylo's 2026 survey, 79% of IT leaders hit a price increase at renewal in the past year. Salesforce raised list prices by an average of 6% in August 2025, and Microsoft 365 Business Basic goes from $6 to $7 in July 2026.

What is the most common SaaS pricing model?

Hybrid pricing, a subscription plus usage charges. In the 2025 State of B2B Monetization survey it was the primary model for 41% of software companies, up from 27%, while seat-based pricing fell from 21% to 15%. The 2026 edition counts 37% with a hybrid model.

How many SaaS companies use usage-based pricing?

Metronome counts some usage-based pricing at 77% of the largest software companies and 64% of Forbes' Next Billion-Dollar Startups. Credit models spread fast: 79 of the PricingSaaS 500 offered credits at the end of 2025, up from 35 a year earlier.

How often do SaaS companies change their pricing?

PricingSaaS recorded more than 1,800 pricing and packaging changes across 500 top SaaS companies in 2025. 40% changed prices or the pricing structure, 43% changed which features sit in which plan, and 17% changed usage limits.

Do SaaS companies publish their prices?

Most do. Of 62 SaaS pricing pages CompetitorBase loaded on September 24, 2026, 56 (90.3%) showed at least one price and 45 (72.6%) listed a free plan. 52 (83.9%) combined public prices with a contact-sales tier for larger buyers.

Sources

1. [1]Vertice. 2026.↑1 ↑2 ↑3
2. [2]Zylo. 2026.↑4 ↑5 ↑6 ↑7 ↑8 ↑12 ↑13 ↑14
3. [3]Salesforce. 2025.↑9
4. [4]Microsoft. 2026.↑10
5. [5]PricingSaaS. “2025 state of SaaS pricing changes”. 2025.↑11 ↑34 ↑35
6. [6]Maxio. 2025.↑15 ↑29 ↑30
7. [7]G2. 2026.↑16 ↑41 ↑42 ↑43 ↑44
8. [8]Growth Unhinged. “The 2025 State of B2B Monetization”. 2025.↑17 ↑18 ↑19
9. [9]Growth Unhinged. “The state of B2B monetization in 2026”. 2026.↑20 ↑21 ↑22 ↑23 ↑24 ↑25
10. [10]Metronome. 2025.↑26 ↑27 ↑28
11. [11]High Alpha. 2024.↑31
12. [12]Cruxy. 2026.↑32 ↑33
13. [13]Paddle. 2026.↑36

Method

We searched Google for saas pricing statistics, saas price increase statistics and saas pricing changes, read about 40 pages, and traced each number to the company or survey that produced it. Every outside number was checked against the producer's page on September 24, 2026. Most producers sell pricing, billing or SaaS spend software (Zylo, Vertice, Maxio, Metronome, Paddle, PricingSaaS) and measure their own customers or survey their own audiences, so read the numbers as those samples, not as all SaaS. The Cruxy CEO survey is quoted from a news report because we could not find Cruxy's own page. List price changes (Salesforce, Microsoft) come from the vendors' announcements. We found no research papers with usable numbers on SaaS pricing. The CompetitorBase numbers come from our own count: on September 24, 2026 we rendered the pricing pages of 67 SaaS products, kept the 62 that loaded, and matched their text for prices, free plans, sales-led tiers and 'save X%' offers.

CompetitorBase numbers new on this page:

• 56 of 62 SaaS pricing pages we loaded on September 24, 2026 (90.3%) showed at least one price. Klue, Crayon, Outreach, Salesloft and Rippling showed none and ask buyers to talk to sales. We rendered the pricing page of 67 SaaS products in headless Chrome (well-known B2B tools plus the competitor monitoring tools CompetitorBase compares) and kept the 62 that loaded past a bot wall. A page counts when it shows an amount in dollars, euros or pounds above zero. 1Password's /pricing page also showed only quote buttons.
• 45 of the 62 pricing pages (72.6%) list a free plan. A page counts when it shows a $0 (or €0, £0) plan or names a free plan, free tier or free-forever plan. Free trials alone do not count.
• 52 of the 62 pages (83.9%) show prices and also send larger buyers to sales, with a contact-sales, demo or custom-pricing tier. Pages with a price (as in the first count) that also contain contact sales, talk to sales, custom pricing, get a quote, book or request a demo, or a tier priced as Custom.
• On the 26 pages that print a 'save X%' offer, the median figure is 22%, with a range of 15% to 65%. Largest 'save X%' figure on each page. Pages that word the saving another way (for example '20% off') are not in this count.

All 44 statistics as a CSV: saas-pricing-statistics.csv.

Cite this page

CompetitorBase, “SaaS Pricing 2026 Statistics (Updated September)”, updated September 2026, https://competitorbase.com/research/saas-pricing-statistics

To cite one number, link its anchor: each statistic has one, for example https://competitorbase.com/research/saas-pricing-statistics#stat-1.