Facebook Ad Library: how to see competitors' Facebook ads
To see competitors' Facebook ads, open the Meta Ad Library at facebook.com/ads/library, choose "All ads" and a country, and search the competitor's Facebook page name.
How to search it
- Open facebook.com/ads/library.
- Choose "All ads" and a country.
- Search the competitor's Facebook page name and pick the page from the list.
What it shows
Every ad that is active now on Facebook and Instagram, with the image or video, the text, the start date and the platforms it runs on.
What it leaves out
Ads that have stopped stay visible only if they ran in the EU or were about politics or social issues. Spend and targeting are shown only for those same ads. So you see what a competitor runs today, but not what it ran last quarter.
Checking it for every competitor
CompetitorBase checks this library and the four others for every competitor you add, re-checks them daily (X weekly) and emails you when a competitor starts or stops advertising or launches a new ad. Starter costs $29/month for 10 competitors, with a 3-day free trial.