What CompetitorBase checks on each competitor
2026-09-24
This post lists what the agents look at for each competitor you add and which changes turn into an email.
The first report
When you enter a domain, the agents check nine channels: ads, outbound, SEO, PR, backlinks, reviews, socials, the founder's own audience and online buzz. Each is marked active, faint signal or nothing found. This takes about a minute.
The daily check
After that, each competitor is re-checked every 24 hours: website, pricing page, ads, SEO, backlinks, socials, Reddit mentions, press and reviews. The previous version is stored for comparison.
What gets emailed
- Price changes, new plans, dropped free tiers
- A rewritten homepage headline or main CTA
- New product or feature pages
- A channel switching on or off, such as new LinkedIn ads or stopped outbound
What does not
Rotated testimonials, new blog posts, reshuffled footers and swapped images. These are stored but not emailed.